Terms & Conditions

1. Agreement to terms

By accessing or using the CurveLinks website (curvelinks.com), you agree to be bound by these terms and conditions. If you do not agree with any part of these terms, please do not use our website or services.

2. Our services

CurveLinks provides digital marketing consulting services including Google Ads management, website design and development, SEO consulting, digital marketing, account audits, and web analytics setup. All services are delivered based on individual proposals agreed upon with each client.

Service descriptions on this website are for general information purposes. Specific deliverables, timelines, and pricing are defined in the proposal and agreement signed with each client before work begins.

3. Proposals and agreements

All engagements begin with a written proposal. Once a proposal is accepted:

• The scope of work is fixed as described in the proposal
• Additional work beyond the agreed scope will require a separate proposal
• Payment terms are as specified in the proposal
• Either party may terminate the engagement with 15 days written notice

4. Payments

Payment terms are specified in each client proposal. General terms:

• Website projects: 50% advance, 50% on completion before launch
• Monthly retainers: Invoiced at the beginning of each month, due within 7 days
• Ad spend: Paid directly by the client to Google, Meta, or other platforms. CurveLinks does not collect or route ad spend.
• Late payments: Work may be paused if payment is overdue by more than 15 days

5. Intellectual property

Client-owned: All website files, code, content, Google Ads campaigns, and analytics configurations created for a client are owned by the client. Upon full payment, ownership transfers completely.

CurveLinks-owned: Our proprietary methodologies, templates, audit frameworks, and internal tools remain the property of CurveLinks. We retain the right to use anonymized case study data for portfolio and marketing purposes unless the client explicitly requests otherwise.

Third-party: Software licenses (WordPress themes, plugins, Shopify apps, stock images) are governed by their respective license terms. We advise clients on licensing requirements during the project.

6. Account ownership

All Google Ads accounts, Google Analytics properties, Google Tag Manager containers, Meta Business accounts, and other third-party accounts created or managed for a client are owned by the client. CurveLinks accesses these accounts through limited, revocable permissions (e.g., Google Ads MCC access, GA4 viewer/editor roles). Clients retain full admin access at all times. If the engagement ends, CurveLinks will remove its access within 7 days of notice.

7. Confidentiality

Both CurveLinks and the client agree to keep confidential any proprietary information, business data, account credentials, campaign performance data, and strategic plans shared during the engagement. This obligation survives the termination of the engagement for a period of 2 years.

8. Results disclaimer

Digital marketing results depend on many factors beyond our control — market conditions, competition, budget, client responsiveness, product quality, and third-party platform changes (e.g., Google algorithm updates). While we use proven strategies and best practices, we do not guarantee specific results, rankings, traffic numbers, or return on investment. Case studies and metrics shared on our website are actual client results but are not guarantees of future performance.

9. Limitation of liability

CurveLinks liability for any claim arising from our services is limited to the amount paid by the client in the 3 months preceding the claim. We are not liable for indirect, incidental, or consequential damages, including lost revenue or profits, arising from the use of our services or website.

10. Website use

When using our website, you agree not to:

• Use the site for any unlawful purpose
• Attempt to gain unauthorized access to our systems
• Scrape, copy, or reproduce our website content without permission
• Submit false or misleading information through our forms

11. Third-party links

Our website may contain links to third-party websites and services. We are not responsible for the content, accuracy, or practices of these external sites.

12. Governing law

These terms are governed by the laws of India. Any disputes arising from these terms or our services shall be subject to the exclusive jurisdiction of the courts in New Delhi, India.

13. Changes to terms

We may update these terms from time to time. Changes will be posted on this page with an updated date. Continued use of our website or services after changes constitutes acceptance of the updated terms.

14. Contact

For questions about these terms, contact us at hello@curvelinks.com or visit our contact page.