What we've learned the hard way.

After migrating 15+ accounts to Performance Max, we see the same mistakes every time. Asset groups competing with each other. Conversion tracking that double-counts. Audience signals either too broad or too narrow. URL expansion sending traffic to irrelevant pages. And budgets too low for the algorithm to learn.

Quick fix: One asset group per campaign to start, verify every conversion action, give PMax at least ₹500/day for 6 weeks before judging.

Most sites we audit load in 4-8 seconds. Owners think 2. The culprit is always the same — uncompressed images, render-blocking CSS, too many plugins, cheap hosting. Google penalizes slow sites in both SEO rankings and Google Ads Quality Score. You're paying more per click for worse rankings.

Quick fix: Run PageSpeed Insights right now. Below 80? Start with TinyPNG for images, remove unused plugins, and upgrade hosting. These three alone cut load time in half.

If you serve a local area and haven't optimized your Google Business Profile, you're leaving free leads on the table. Most competitors have a listing but it's incomplete — wrong categories, zero photos, no review strategy.

Quick fix: Complete every GBP field. Add 10+ real photos. Pick the right primary category. Post weekly. Ask happy customers for reviews. This alone gets you into the local 3-pack within weeks.

Almost every GA4 we audit has the same problem: tracking code installed, zero conversion events defined. They see pageviews but can't tell which channel brought an actual lead. Every budget decision becomes a guess.

Quick fix: Define your top 3 conversions (form, call click, purchase). Set up as GTM events. Mark as conversions in GA4. Link to Google Ads. Now your ad optimization has real data.

₹25K/month gets you 2-3 focused campaigns on high-intent keywords. Expect 150-300 clicks, 10-30 conversions depending on industry, and enough data in 60 days to know if scaling makes sense. It won't get you broad awareness — that needs ₹1L+.

Our advice: Start with ₹25K on Search only. Don't split across Search + Display + YouTube. Focus beats spread at small budgets. Once profitable, reinvest and expand.

68%

of Google Ads accounts we audit have at least ₹30K/month in wasted spend on irrelevant search terms.

3.2s

average load time of Indian business websites we audit. Google recommends under 2.5 seconds.

4 / 5

websites have GA4 installed but zero conversion events. Pageviews alone tell you nothing useful.